AdMonsters PubForum Nashville: The Live Blog
The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we’ll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could...
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Punching Above Your Weight: Can You Compete With Facebook in Video?
We’re all aware the digital ad marketplace is currently dominated by just a couple of massive companies–and you know exactly who they are. One evergreen issue for publishers is the question of how to...
View ArticleTreating Publishers’ Facebook Addiction
Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince...
View ArticleUnilever Threatens to Spend Less, While TV Ad Spend Drops
Hot Takes on Unilever Tough Talk Unilever CMO Keith Weed told the audience at IAB’s ALM that the company would pull spending from platforms that fostered “division,” hate, and conditions that didn’t...
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Inside the Buy Side: Catching Up With Gabe Greenberg of GABBCON
When the GABBCON (Global Audience Based Buying Conference and Consultancy) New York event first came to the attention of the AdMonsters team, we were struck by the clearly in-the-weeds, up-to-date...
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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion...
Can premium publishers wean themselves off their Facebook traffic habit? Sure—we’ve seen it happen, but it’s often not easy. I recently asked Claudia Page, Dailymotion’s VP of Product and Partner...
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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion...
It was a coincidence that just as I asked Claudia Page some questions about how publishers can reduce their reliance on the Duopoly, current events kick-started a new wave of conversations about what...
View ArticleAdMonsters Playbook: Building a Video Business
As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of...
View ArticleAutomated Content Recognition (ACR): The Field-Leveling Technology for T/V...
The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry...
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Unlocking the Power of Audio Ads: New Research Reveals Their Impact on...
Dentsu and Lumen Research unveils the impact of audio ads on attention and brand outcomes, highlighting the unique strengths of different audio formats and reshaping advertising strategies. Audio...
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Expanding Revenue Streams: Spotify’s Innovative Dive into E-Learning Video...
Spotify’s recent announcement about a new feature it was testing caught many by surprise, as it diverges further from its musical streaming foundation than even podcasts or audiobooks. It’s the...
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Power Moves: Publishers Unveil Cutting-Edge Revenue Strategies and AI...
Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. The...
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